About Me
Though I'm a writer, so much more than writing goes into what I do. I believe in grounding everything in a purpose and a surprising perspective. What's different? What hasn't been said already? What will stop people in their tracks? And most of all, what will stay with them.
I guess that's a long way of saying everything I do needs a strategy, a reason for being. And it doesn't matter how small the project is, there's always a reason for doing it. And always a way to make it better.
All this is easy for me because I genuinely love what I do. And when I sit down to work, whether it's a full blown campaign, a TV spot, a website, or even a social post, there's nothing better than feeling like I not only created something people will remember, but other creatives will wish they'd thought of it.
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